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Color cosmetics companies tie-in to Disney movie.
January 8, 2010
By: TOM BRANNA
Editor
In March, Disney rolls out its “Alice in Wonderland” movie and two cosmetics companies have signed on with product tie-ins. Urban Decay Cosmetics, for example, introduced a $52 limited edition “Alice in Wonderland” version of Urban Decay’s Book of Shadows products. It includes 16 shadows with Alice in Wonderland-related names, such as a bright blue called Alice, and a white shade called White Rabbit, as well as two travel-size 24/7 Eye Pencils and one 0.13-oz. Eyeshadow P...
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